Why We Don't Do the Family Fall Festival

Over the past two weeks our church leadership held a series of town hall meetings with our lead pastor Ed Noble fielding questions primarily about the completion of our stewardship campaign, yet it was also opened for any questions about our church life in general.  One of the questions that was raised is the subject of this post.

"Will we be bringing back the Family Fall Festival?"

As the one of moderating the questions and one who had led the event for several years, I decided to answer the question.

The simple answer was "no." 

Here is a re-edited post that I did last year addressing that very question. 

Beginning in year one of our church’s 17 year history we had put on an annual Halloween event called the Family Fall Festival (FFF) that over the years had grown to be quite an undertaking involving hundreds of volunteers, thousands of pounds of candy and thousands of people in attendance. And for all-intention purposes was a pretty successful event in the life of our church.

However, in recent years we have not had this event and it is a good thing. I will explain shortly, however let me first explain what I have deemed as some positives of the event in years past.

1. It served as a great way to introduce ourselves to the community. In 1997 we relocated our church t and with a name change to our church in 1998 we were new and relatively unfamiliar. This event served as great way to introduce ourselves by providing a “give” community event completely free to all participants. I liken the FFF to a better, more strategic open house. I have been a part of a church open house in the past where over 50,000 direct mail pieces were sent to neighbors to come and check out the newly built church in their area. In an eight-hour span -- I believe 50 people showed up -- with the majority of the people being attendees of the church who wanted to get an early look at the property.
2. It served as a great invite opportunity for our church. Whereas inviting people to a weekend service may have been a little more risky -- inviting friends to a free event for their kids where they were sure to get tons of candy and participate in a whole slew of games and rides was a no brainer. It also gave to our guests a positive first impression of Journey or maybe church all together.
3. It mobilized people into action. For many their serving at the FFF on a one time basis was the first step to committing to an on-going serving role. 

Now there were many other positives, but these were the main ones that stood out. Now like most things -- terms lose meaning over time and practices lose its effectiveness over time. Such as the case I believe with the FFF.

Now here are some of the main reasons why I feel not having this event anymore is a good thing.

1. After about 5th year we did this event in the La Mesa community we were pretty well established as a presence in the area. So if the purpose was to introduce ourselves to the community this was no longer necessary.
2. The crowd that we were drawing changed. More and more this became a Christian community event versus an outreach event. It was not uncommon to see another church bus show up to drop of its members. In fact one church pastor (of a huge church in the area) said that they actually copied our flier and put in their church program to encourage his members to attend our event. Now I am all for events that unite the big C church and I am all for serving other churches -- yet this was not the purpose and focus of the event.
3. Volunteer involvement continually decreased. Now this is no reason to stop an event yet some of the reasoning for is valid. Often people chose to do an event in their own neighborhood (expect a follow-up post on this)
4. Overall effectiveness was in question. Though some have acknowledged that the FFF was the initial introduction to our church, over the years these stories have become less frequent. In addition I also believe seekers are changing as well and these methods do not necessarily address where they may be.